Brands have never been more valuable, or more vulnerable. Global trade in a digital economy gives brands an unprecedented reach into virtually every market in the world. It also creates risks to brand protection at a pace of change that has never existed before.
Bennett Jones provides clients in the retail, consumer products and luxury brands space with an unrivaled combination of customs law, intellectual property and tax expertise. We help businesses access the Canadian market and build and protect their value and brand reputation in Canada and around the world.
We represent clients who own major luxury and mass market brands and who produce a wide range of goods including fashion, accessories, automobiles, aircraft, and food and beverages. We serve businesses in Canada and around the world at all stages in the global and domestic supply chain, from the design and development of brands to their trade and sale.